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Now that we've officially joined the ranks of the most sought after demographic (new parents), advertisers and product developers are aching to get our loyalty.

Today, we received a magazine from a baby formula manufacturer and as I was flipping through the pages, I found the article on coping with motherhood most interesting. According to the article, there are several challenges new moms cope with: first one is exhaustion, and the second is isolation. The article then describes some coping strategies.

To overcome exhaustion, strategy number one is to "sleep when the baby sleeps." This has also been mentioned to me several times by friends. Next item on the list is isolation. Apparently, two strategies to overcome this are by (1)reaching out to friends, family and other people, and (2) getting out as much as I can.

So, the next time you see an exhausted-looking woman asleep on a park bench with her arms out as if reaching out for someone, just think of her as a new mom. It could be me following some sage advice from that multinational otherwise known as Nestle.